Brand Guidelines / Brand Identity

Logo

The logo is the most immediate expression of Armada's strength and permanence. It communicates trust and scale before a single word is read.

Full wordmark

White on dark, primary use

Black on light

When to use

Everywhere. Presentations, marketing, product, docs, email signatures, social. This is the default. Reach for it first, always.

Clear space

Always maintain a minimum clear space equal to the height of the sail symbol on all four sides of the logo. This space must be free of other text, graphics, and visual elements. When in doubt, give it more room.

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Sail only

White on dark

Black on light

When to use

Avatars, favicons, app icons, embroidery, hardware surfaces, and any context where the full lockup is too wide or too small to be legible.

When not to use

Do not use the sail alone in marketing materials, presentations, or anywhere the full lockup fits. The wordmark is part of the identity. Don't drop it unnecessarily.

Usage rules

Don't

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Use solid white on dark backgrounds. Use solid black on light backgrounds. Never compromise legibility.

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Do not stretch, warp, rotate, recolor, add drop shadows, or apply effects to the logo.

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Maintain clear space equal to the height of the sail symbol on all sides.

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Do not recreate the logo by hand, from memory, or using AI tools. Always use approved source files.

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Always use approved logo files from the asset library. Contact the Growth Team if you need a new format.

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Do not place the logo on busy photography, low-contrast backgrounds, or on other brand colors.