Brand Guidelines / Brand Identity
Typography
Our type system is clean, modern, and utilitarian. Helvetica Now conveys commanding confidence: sophisticated and precise. IBM Plex Mono for technical precision.
Helvetica Now
Use Helvetica Now for everything: slides, documents, website, marketing. If you're writing something that leaves the company, it should be in this typeface. It is the brand.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&*()?
For headlines
Use this weight for titles, slide headers, and anything that leads a section.
For body text
Use this weight for paragraphs, captions, and supporting copy.
IBM Plex Mono
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&*()?
Use Mono when the content is technical by nature: a status code, a metric, a system label, a spec value. It signals precision and separates data from prose. Do not use it for headlines, body copy, or anywhere Helvetica Now belongs. If you're unsure, it's Helvetica Now.